This feature makes the entire experience more easy and convenient. When one is subscribed to a conventional television plan through cable connectivity, then one gets only a fixed set of channels and thus keeping the content availability limited. However, IPTV providers make sure that their customers are availed with a wide variety of shows which can be watched both live or later on demand. Also, unlike TV, one is not restricted only to watch programs at a particular time as one can watch them anytime. One can also watch international content from around the world without any extra charges.
IPTV is not bound to television only like a normal TV network. One can use IPTV on any device of choice which means there can be various viewing points too, as one will not have to sit in front of their television to watch any program. One can use any device which can connect to internet network like computers or phones from any location wherever there is the internet.